CRM Fundamentals PDF
By:Scott Kostojohn,Brian Paulen,Mathew Johnson
Published on 2011-10-10 by Apress
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM. What you’ll learn The real issues surrounding implementation of CRM Processes, procedures and planning to make it work and on time An agile approach to creating a working CRM system Software and hardware suggestions for all levels of CRM implementation Based on years of implementing CRM systems, the authors know the keys to success, the issues that can create problems and the steps needed to ensure the success of the project. Who this book is for This book is perfect for executives interested in launching a new CRM program or managing and evolving an existing one. CRM Fundamentals will also benefit project managers leading CRM system selection or implementation projects. Table of Contents Introduction Components of CRM Success Building a CRM Roadmap Evaluating Software and Consultants Planning the Initial CRM Implementation Executing the Initial CRM Implementation Maintaining and Evolving CRM
This Book was ranked at 32 by Google Books for keyword relationship associate.
Book ID of CRM Fundamentals's Books is zG-z_0RNNm0C, Book which was written byScott Kostojohn,Brian Paulen,Mathew Johnsonhave ETAG "w/qSv0Nhu/o"
Book which was published by Apress since 2011-10-10 have ISBNs, ISBN 13 Code is 9781430235903 and ISBN 10 Code is 143023590X
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Book which have "248 Pages" is Printed at BOOK under CategoryComputers
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