Recommend This! PDF
By:Jason Thibeault,Kirby Wadsworth
Published on 2014-01-21 by John Wiley & Sons
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.
This Book was ranked at 26 by Google Books for keyword relationship associate.
Book ID of Recommend This!'s Books is GcOnAgAAQBAJ, Book which was written byJason Thibeault,Kirby Wadsworthhave ETAG "kDLCAmggN+s"
Book which was published by John Wiley & Sons since 2014-01-21 have ISBNs, ISBN 13 Code is 9781118872888 and ISBN 10 Code is 1118872886
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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