Customer Relationship Management Strategies in the Digital Era PDF
By:Nas?r, Süphan
Published on 2015-03-31 by IGI Global
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
This Book was ranked at 3 by Google Books for keyword relationship associate.
Book ID of Customer Relationship Management Strategies in the Digital Era's Books is LGnCCAAAQBAJ, Book which was written byNas?r, Süphanhave ETAG "3Wp3QGflIbQ"
Book which was published by IGI Global since 2015-03-31 have ISBNs, ISBN 13 Code is 9781466682320 and ISBN 10 Code is 1466682329
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "322 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Customer Relationship Management Strategies in the Digital Era PDF Free
Download Customer Relationship Management Strategies in the Digital Era Books Free
Download Customer Relationship Management Strategies in the Digital Era Free
Download Customer Relationship Management Strategies in the Digital Era PDF
Download Customer Relationship Management Strategies in the Digital Era Books
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