Relationship Marketing in Sports PDF
By:Andre Buhler,Simon Chadwick,Gerd Nufer
Published on 2009 by Routledge
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
This Book was ranked at 26 by Google Books for keyword relationship associate.
Book ID of Relationship Marketing in Sports's Books is xr8bzcCE2FIC, Book which was written byAndre Buhler,Simon Chadwick,Gerd Nuferhave ETAG "tJYZQjmFuBo"
Book which was published by Routledge since 2009 have ISBNs, ISBN 13 Code is 9780750684958 and ISBN 10 Code is 075068495X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "198 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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