Public Relations and Communication Management PDF
By:Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Published on 2013-06-07 by Routledge
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
This Book was ranked at 14 by Google Books for keyword relationship associate.
Book ID of Public Relations and Communication Management's Books is YexwowOOcQIC, Book which was written byKrishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kimhave ETAG "ZHZ3gYS2L1I"
Book which was published by Routledge since 2013-06-07 have ISBNs, ISBN 13 Code is 9781136159268 and ISBN 10 Code is 1136159266
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Book which have "390 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
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