Primer of Public Relations Research PDF
By:Don W. Stacks
Published on 2010-07-13 by Guilford Press
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
This Book was ranked at 28 by Google Books for keyword relationship associate.
Book ID of Primer of Public Relations Research's Books is VvR_JA8oqicC, Book which was written byDon W. Stackshave ETAG "rVTAzsZenvk"
Book which was published by Guilford Press since 2010-07-13 have ISBNs, ISBN 13 Code is 9781593855956 and ISBN 10 Code is 1593855958
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Book which have "367 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Primer of Public Relations Research PDF
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